Web Design & Answer Engine Optimization
For Pet Businesses and Local Services
Services That Help Local Businesses Get Found
Whether you need a new website, better visibility in AI search, or the skills to manage things yourself, I’ve got you covered.
Web Design
Custom WordPress websites built for local service businesses. Each site is designed to reflect your brand, connect with your ideal clients, and includes basic SEO and AEO best practices. Starting at $2,500.
AEO Services
AI-powered search is changing how people find local businesses. My AEO services make sure your business is structured to be recommended, not just ranked. Start with an AEO Visibility Report for $375.
Online Courses
Websites Built to Be Found
A good-looking website is the starting point, not the finish line. Every website I build is custom-designed to reflect your business in the most accurate, and professional way possible. But it’s also built from the ground up so the right clients can actually find you, whether they’re Googling your services or asking ChatGPT for a recommendation. SEO and AEO aren’t add-ons. They’re part of the process.

Pet Sitting Service
Daisy’s Loving Paws is a pet sitting service in Mishawaka, Indiana. The owner wanted a website that would show up when people searched for her services. It was also important that the website reflect her personality and her love for her career.

Pet Sitting Service
Peace Love Paws Pet Sitters
WordPress website with full SEO and AEO optimization built for the 2024 Pet Sitters International Pet Sitter of the Year. The owners wanted a website that reflected their hippy vibe and attracted their ideal client.

Author of High Fantasy Novels
Candace Lynn Talmadge is a writer and wanted a website to accurately portray the dark, mysterious stories of her high fantasy series, Stoneslayer.
What is AEO Anyway?
Getting found online today takes more than just a pretty website. What you don’t see is just as important (maybe even more important) than what you do see!
You know how Google shows you a list of links and you have to click through several to find exactly what you’re looking for?
AI tools like ChatGPT, Gemini, and Google AI Overviews don’t just hand you a bunch of links. They just actually answer your question. When someone asks one of them to recommend a local business (a pet sitter, a dog trainer, a hair salon, a landscaper) a handful of names come up along with an answer to your question. That’s it. No scrolling through pages of results. They do the research so you don’t have to.
Answer Engine Optimization (AEO) is what gets your website to show up in those answers instead of your competitor’s.
Think of AEO as the next layer on top of SEO. Traditional SEO helps your site rank in search results. AEO helps your business get cited and quoted when people use AI tools. Because those tools pull from well-optimized, trustworthy websites, strong SEO is still the foundation. AEO is about making sure AI engines not only find you, but choose you as the answer. (You may also hear it called AI SEO — same idea.)
I’ve been doing web design since 2001 and have seen a lot of changes. AI is causing a huge shift! It’s the newest piece of the puzzle, and one most local businesses are completely missing right now.
I Understand Pet Businesses!
I owned my own pet sitting and dog walking business for over 10 years. And I’ve been working with pet sitters, dog walkers, dog daycares, trainers, and others for over 20 years. I know the unique challenges you face online, and I know what it takes to get your business in front of the pet owners who need you.
That includes knowing how to position your services so AI tools recommend you over Rover, Wag!, and the other big platforms competing for your clients.
- Build your authority so AI recommends you first!
- Rank locally in search engines for your service
- Stand out from the competition, including the big apps!
- Be found by clients who are looking for the exact services you offer in your service area!
How We’ll Work Together
We will work together to build the online presence that makes sense for you and your business.

We Talk
We’ll get on the phone or a Zoom call to talk about your business, your goals, your ideal clients, and more! That’s how I make sure your website actually represents your business — not just any business.

Whether it’s building your website or running your AEO audit, I’ll dig in and get started. As I go along I’ll be checking in with you to make sure the work is going as expected.

New Clients Find You
With your new, or updated website, you’ll start to be found in Google search, AI tools by clients who need you. Most clients see results within 60-90 days after launch.
Ready to Show Up Where
Your Customers Are Looking?
Whether you need a new website, to redesign an existing one, an AEO audit, or just want to figure out where to start, let’s talk. I’m happy to answer your questions.
