I get this question a lot, usually from pet sitters, dog walkers, groomers, and trainers who are either just starting out or need a new website because the one they have isn’t bringing in enough clients. The answer isn’t the same for everybody. But I’ve...
AI-powered search is changing how people find local businesses. Tools like ChatGPT, Gemini, and Perplexity now provide direct answers, not just links. That means your website needs to clearly communicate who you are, what you offer, and where you serve so these tools...
Even though word of mouth can bring in some of the best clients, a website is an essential marketing tool. And if you own a business that serves a local area, it’s important to understand the role your hompage has in bringing in new customers and clients. Most of us...
You want to build your own website – I get it! Of course, as someone who has been designing websites for nearly 25 years, I recommend working with a designer. But, I also understand the DIY mentality – after all, that’s what got me started! I also know budget has a...
You’ve spent hours designing your website. The layout looks great, your services are explained beautifully, and you’ve even added in some adorable animal photos because who doesn’t love a good fluffy face? But there’s one tiny problem: your visitors are leaving faster...
In today’s online world, many small business owners ask: Do I really need a website? Isn’t social media enough? It’s a fair question, especially if you have an active Instagram account, you have loyal followers on Facebook, or your TikTok videos are getting thousands...
