Should I Hire a Web Designer or Use a DIY Website Builder?

Should I Hire a Web Designer or Use a DIY Website Builder?

by Therese Kopiwoda | Jul 27, 2026 | website design, small business

I get this question a lot, usually from pet sitters, dog walkers, groomers, and trainers who are either just starting out or need a new website because the one they have isn’t bringing in enough clients. The answer isn’t the same for everybody. But I’ve...
AEO for Pet Sitters: How to Get Recommended by AI Tools Instead of Rover and Wag

AEO for Pet Sitters: How to Get Recommended by AI Tools Instead of Rover and Wag

by Therese Kopiwoda | Jun 30, 2026 | AEO, pet business, website design

Picture this. A pet owner in your town is heading out of town next month. They’re nervous about leaving their dog. So they open up ChatGPT and type: “Who’s the best pet sitter in [your city]?” Rover comes up. Maybe Wag. Maybe a couple of generic results from Yelp....
Local AEO for Pet Businesses: Get Found on ChatGPT and Google AI

Local AEO for Pet Businesses: Get Found on ChatGPT and Google AI

by Therese Kopiwoda | Jun 22, 2026 | AEO, pet business, website design

Local AEO (Answer Engine Optimization) makes your pet business more likely to be recommended when people ask AI tools like ChatGPT, Claude, or Gemini “who is the best dog walker near me” or “find a pet sitter that cares for cats.”  If you run a...
How Much Should a Pet Sitting Business Website Cost in 2026?

How Much Should a Pet Sitting Business Website Cost in 2026?

by Therese Kopiwoda | Jan 6, 2026 | pet business, website design

Most people spend $2,000–$5,000 on a professionally designed pet sitting business website. The price depends on pages, features, content, and the platform you choose. DIY websites cost less up front but can limit SEO and flexibility later. For most pet sitters, the...
How to Help AI Tools Recommend Your Local Business

How to Help AI Tools Recommend Your Local Business

by Therese Kopiwoda | Nov 12, 2025 | website design, AEO, AI, small business

AI-powered search is changing how people find local businesses. Tools like ChatGPT, Gemini, and Perplexity now provide direct answers, not just links. That means your website needs to clearly communicate who you are, what you offer, and where you serve so these tools...
The Homepage for Your Small Business Is More Important than You Think

The Homepage for Your Small Business Is More Important than You Think

by Therese Kopiwoda | Oct 13, 2025 | website design, pet business, small business

Even though word of mouth can bring in some of the best clients, a website is an essential marketing tool. And if you own a business that serves a local area, it’s important to understand the role your hompage has in bringing in new customers and clients. Most of us...
« Older Entries

Recent Posts

  • You Can Now Track Social Posts in Google Search Console
  • Should I Hire a Web Designer or Use a DIY Website Builder?
  • How to Write Service Area Pages People (and AI) Actually Trust
  • AEO for Pet Sitters: How to Get Recommended by AI Tools Instead of Rover and Wag
  • Local AEO for Pet Businesses: Get Found on ChatGPT and Google AI

Recent Comments

  1. Therese on How Much Should a Pet Sitting Business Website Cost in 2026?
  2. Jonann Wild on How Much Should a Pet Sitting Business Website Cost in 2026?
  3. Therese on Does Google Ban AI Generated Content?
  4. Pamela on Does Google Ban AI Generated Content?
  5. Therese on CleanTalk Anti-Spam Review