Google just did something that proves a point I’ve been making for quite a while: your website is not the only thing that matters for getting found. It matters when you are mentioned anywhere on the internet, including your social content. Google is making this...
I get this question a lot, usually from pet sitters, dog walkers, groomers, and trainers who are either just starting out or need a new website because the one they have isn’t bringing in enough clients. The answer isn’t the same for everybody. But I’ve...
A service-area page is dedicated to a specific city, town, neighborhood, or region you genuinely serve. For a pet sitting business, that might be “Dog Walking in Carmel, Indiana” or “Cat Sitting in Redondo Beach.” These pages often get treated...
Picture this. A pet owner in your town is heading out of town next month. They’re nervous about leaving their dog. So they open up ChatGPT and type: “Who’s the best pet sitter in [your city]?” Rover comes up. Maybe Wag. Maybe a couple of generic results from Yelp....
Local AEO (Answer Engine Optimization) makes your pet business more likely to be recommended when people ask AI tools like ChatGPT, Claude, or Gemini “who is the best dog walker near me” or “find a pet sitter that cares for cats.” If you run a...
